andriasang.com
- articles
- Nov 2008
- Wednesday the 19th
- article
Bandai Namco and Circle K Sunkus team up for real version of popular Tales item
Mapo Curry item to be available for limited time this December.
--Nov 19, 2008, 21:23, Tokyo--Bandai Namco and convenience store Circle K Sunkus shared today final details on a plan to convert an in-game food item from the upcoming Tales of Hearts into a real world product.
First mentioned back at the Tales of Festival event in early September, this food promotion will see the in-game Mapo Curry item converted into a real product. The realworld food item will be available from December 9 through December 23, surrounding the Tales of Hearts December 11 release.
Circle K Sunkus will be the exclusive seller of the Mapo Curry item. The convenience store chain has 6,128 outlets nationwide.
Mapo Curry, for those who aren't familiar with Japanese cuisine, is a combination of dishes. It resembles the common Chinese tofu dish Mapo Doufu but makes use of European-style curry seasoning.
While the retail version will have Tales of Hearts branding, the Mapo Curry item has actually been a part of the series since the original Tales of Fantasia and was selected by readers of the series' Tales Channel official site as the series' most-liked item. In the Tales universe, Mapo Curry serves as a healing item.
To prepare the real world version of this item, Circle K Sunkus product developers worked with the Tales of Hearts development staff to research the taste and texture of the consumable part of the item, and plan a design for the surrounding packaging.
The two firms are holding a promotion to help promote this particular promotion. Buyers of the Mapo Curry item will be able to enter in a drawing to receive a special Tales of Hearts digital photo stand. The stand will come with an SD card featuring a slide show with Tales of Hearts artwork and background music.

One lucky winner will be able to show off their digital pictures in a Tales of Hearts digital photo viewer.
For further details on the photo stand campaign, see the Circle K Sunkus official site.
Related Media Galleries
Image/Name Copyrite Information
- © いのまたむつみ © 2008 NBGI
-
Jan 07, 2009, 16:04
-
Jan 07, 2009, 13:20
-
Jan 06, 2009, 19:50
-
Jan 06, 2009, 19:24
Square Enix shares third Dissidia Final Fantasy password set
-
Jan 06, 2009, 16:23
-
Jan 06, 2009, 16:08
-
Jan 05, 2009, 20:54
-
Jan 05, 2009, 19:42
-
Jan 05, 2009, 19:25
-
Jan 05, 2009, 15:53

