Sony has started pimping Final Fantasy XIII.

Check out what I saw at Shibuya Station today:

Click to enlarge

It says something to the effect of: The Courage to Seek Truth

This isn't actually a Final Fantasy XIII campaign. There's a whole series of posters throughout the station in what appears to be yet another brand campaign for the PS3.

Here are the rest:

I'm not sure how I'd translate all the marketing catch-phrases at the bottom of the ads to English, but here are a few. The capital letters correspond to the big words in the posters.

The PS3 ad says "Everyone awakens here."

The MGS4 ad says something like "Finish the MISSION to completion."

The Sackboy ad says "IMAGINATION that's learned from play."

The one with the girl holding a disc says "Beauty like a DREAM."

The one with the guy doing a mind meld with the controller might say "The PRIDE of exceeding super realism."

I have no idea what the poster with the guy in blue says. But is it even possible to hold a PlayStation 3 like that?

There was a White Knight poster too, but there were some little boys standing in front of it.